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New Alvarez & Marsal Report on Tariff Impact Highlights the Imperative for Companies to Use Current Turmoil as License to Radically Improve Operations

Alvarez & Marsal Consumer and Retail Group

Apparent calm masks deeper volatility – inaction now is high risk Delay will show up in future quarterly reporting Quantify total tariff exposure and identify equivalent cost cutting opportunities This moment of crisis should not be wasted The Consumer and Retail Group of Global professional services firm Alvarez & Marsal (A&M CRG) today released a special report, Tariffs & Turmoil – Never Let a Good Crisis Go To Waste, which urges retailers to take bold, immediate action as global trade policies shift and economic pressures mount. The report challenges companies to break free from “wait-and-see” or “wing it” paralysis and seize the current disruption as a strategic reset. “We are in a false moment of calm, but July 9th is right around the corner. While the latest quarterly results may not yet show the impact, companies that fail to act now will see tariffs hit hard in the quarters ahead,” said Joanna Rangarajan, Managing Director in Alvarez & Marsal’s Consumer and Retail Group and co-author of the study. “They should be looking to identify every opportunity to improve and fortify operations, as those who successfully came out of Covid did.” Co-author Michael Prendergast, Managing Director in Alvarez & Marsal’s Consumer and Retail Group, noted: “What we are seeing is a shell-shocked level of inactivity. Companies need to use this tariff crisis as an opportunity to do the hard work of getting their SG&A numbers down by 15 to 20 percent. Looking at pricing, reaching out to vendor bases and shifting country of origin are no longer enough. This is the perfect moment for management teams to refocus on optimizing their inventory, speeding up calendaring, and ultimately assessing their total cost of tariffs so that they can work toward an equivalent level of budgetary savings.” The report lays out nine areas in which retail companies should be focusing to navigate tariff twists and turns successfully, including: Relentlessly reduce costs across the entire organization Fuel innovation and growth initiatives that differentiate Double down on product winners that drive value Price intelligently to spark demand without sacrificing margin Adopt a fast fashion calendar mindset to increase agility Make decisions at lightning speed – favor action over perfection Reshape sourcing strategy for flexibility and long-term advantage Optimize supply chains for efficiency and responsiveness Establish a cross-functional command center with clear accountability To download a pdf of Tariffs & Turmoil – Never Let a Good Crisis Go To Waste, please visit: https://alvarezandmarsal-crg.com/insight/tariffs-turmoil-never-let-a-good-crisis-go-to-waste/ The Alvarez and Marsal Consumer and Retail Group (CRG) is a management consulting firm that tackles the most complex challenges and advances its clients, people, and communities towards their maximum potential. CRG combines the best of A&M’s broader firm's bias toward action and practicality with deep consumer and retail industry experience. CRG partners with businesses across a wide range of categories including Food & Beverage, Beauty & Personal Care, Grocery, Mass Merchandise, and Apparel & Footwear to drive significant performance improvement. Contact Details David Schneidman dschneidman@alvarezandmarsal.com Company Website https://alvarezandmarsal-crg.com/

June 18, 2025 11:00 AM Eastern Daylight Time

Kevel Powers Kleinanzeigen's Next-Generation Retail Media Network

Kevel

Kevel, the industry leader in API-based ad serving technology, today announced that Kleinanzeigen, Germany's largest online classifieds platform, has chosen Kevel's Retail Media Cloud® to power its next-generation retail media network. This partnership marks a significant milestone in Kleinanzeigen's digital advertising strategy and underscores Kevel's expanding presence in the European market. By leveraging Kevel's cutting-edge technology, Kleinanzeigen aims to create a sophisticated, custom-built advertising platform that aligns with its commitment to connecting local buyers, marketplace sellers & brands. The new retail media network will enable Kleinanzeigen to offer its advertising partners more targeted and effective ways to enhance the user-experience and reach high-intent consumers with more than 700M monthly visits. Working closely with the Kevel team, Kleinanzeigen will utilize the Retail Media Cloud® to seamlessly integrate retail media offerings into its advertising strategy. This collaboration will focus on enhancing the user experience across both owned and off-site channels through personalization and innovative ad formats, leveraging Kleinanzeigen's unique first-party data. James Avery, Founder and CEO of Kevel, commented, "We are excited to welcome Kleinanzeigen to the Kevel family. Their decision to build their retail media network on our Retail Media Cloud® platform demonstrates the versatility and strength of our API-first approach. We look forward to helping Kleinanzeigen create a truly unique advertising experience that reflects their brand values and meets the evolving needs of both advertisers and users." Key benefits of the Kleinanzeigen-Kevel partnership include: Enhanced Scalability: Working with Kevel means Kleinanzeigen can now enhance their capabilities and build for scale to ensure they are efficiently and effectively working toward their goal of scaling its customer-base and ad inventory across their media network. Diverse Ad Formats: Kevel's platform supports a wide range of ad units, allowing Kleinanzeigen to implement native ads, sponsored listings, and other custom formats seamlessly. Rapid Deployment: With Kevel's technology, Kleinanzeigen can launch custom retail media campaigns in as little as 14 days, ensuring agility and responsiveness to market demands. Data Compliance and Security: Kevel's industry-leading data compliance features allow Kleinanzeigen to confidently use its user data while maintaining strict privacy standards. Improved Advertiser ROI: More precise targeting and diverse ad formats are expected to significantly enhance returns for Kleinanzeigen's advertising partners. Fabian Schmitt-Pfeifer, Head of Product Retail Media at Kleinanzeigen, said, "At Kleinanzeigen, we're constantly seeking innovative ways to improve our users' experience and provide value to our advertising partners. Kevel gives us the tools and flexibility we need to build a retail media network that's uniquely tailored to our platform. We're excited about the possibilities this opens up for our business, our users, and our advertising partners." The implementation of Kevel's Retail Media Cloud® began earlier this year with the first ad placements going live in April and is expected to be completed in phases over the coming months. About Kevel Kevel powers innovative, flexible ad tech infrastructure APIs that fuel its ad serving solutions. It’s unique offering empowers multi-brand retailers to launch differentiated retail media networks that improve the shopper experience while maintaining total control of their first-party data. Kevel believes that every digital retailer should have the capability to scale their own distinct ad platform, just like big tech players like Amazon. Customers like Edmunds, Klarna, Delivery Hero, Leroy Merlin, Slickdeals, and other leading retailers and marketplaces all launched their own retail media network with Kevel. The company has garnered numerous accolades, most recently earning recognition as one of the leading 100 innovative tech start-ups driving the future of brand-to-consumer in 2023 and awarded the MarTech Breakthrough Award for best overall ad tech company in 2022. Learn more at www.kevel.com About Kleinanzeigen Kleinanzeigen is the leading online classifieds platform in Germany. On average, more than 55 million ads are posted in a wide range of categories – from children's needs to electronics and real estate. Most of the items listed are second-hand. In this way, users make an active contribution to greater sustainability. Kleinanzeigen also offers companies the opportunity to present their services online in a simple way. Kleinanzeigen was launched in September 2009 as eBay Kleinanzeigen. In May 2023, the company was renamed Kleinanzeigen. Contact Details Kevel Jennifer Choo Director of Marketing +1 973-343-8819 pr@kevel.com

June 18, 2025 09:01 AM Eastern Daylight Time

Kevel Powers Kleinanzeigen's Next-Generation Retail Media Network

Kevel

Kevel, the industry leader in API-based ad serving technology, today announced that Kleinanzeigen, Germany's largest online classifieds platform, has chosen Kevel's Retail Media Cloud® to power its next-generation retail media network. This partnership marks a significant milestone in Kleinanzeigen's digital advertising strategy and underscores Kevel's expanding presence in the European market. By leveraging Kevel's cutting-edge technology, Kleinanzeigen aims to create a sophisticated, custom-built advertising platform that aligns with its commitment to connecting local buyers, marketplace sellers & brands. The new retail media network will enable Kleinanzeigen to offer its advertising partners more targeted and effective ways to enhance the user-experience and reach high-intent consumers with more than 700M monthly visits. Working closely with the Kevel team, Kleinanzeigen will utilize the Retail Media Cloud® to seamlessly integrate retail media offerings into its advertising strategy. This collaboration will focus on enhancing the user experience across both owned and off-site channels through personalization and innovative ad formats, leveraging Kleinanzeigen's unique first-party data. James Avery, Founder and CEO of Kevel, commented, "We are excited to welcome Kleinanzeigen to the Kevel family. Their decision to build their retail media network on our Retail Media Cloud® platform demonstrates the versatility and strength of our API-first approach. We look forward to helping Kleinanzeigen create a truly unique advertising experience that reflects their brand values and meets the evolving needs of both advertisers and users." Key benefits of the Kleinanzeigen-Kevel partnership include: Enhanced Scalability: Working with Kevel means Kleinanzeigen can now enhance their capabilities and build for scale to ensure they are efficiently and effectively working toward their goal of scaling its customer-base and ad inventory across their media network. Diverse Ad Formats: Kevel's platform supports a wide range of ad units, allowing Kleinanzeigen to implement native ads, sponsored listings, and other custom formats seamlessly. Rapid Deployment: With Kevel's technology, Kleinanzeigen can launch custom retail media campaigns in as little as 14 days, ensuring agility and responsiveness to market demands. Data Compliance and Security: Kevel's industry-leading data compliance features allow Kleinanzeigen to confidently use its user data while maintaining strict privacy standards. Improved Advertiser ROI: More precise targeting and diverse ad formats are expected to significantly enhance returns for Kleinanzeigen's advertising partners. Fabian Schmitt-Pfeifer, Head of Product Retail Media at Kleinanzeigen, said, "At Kleinanzeigen, we're constantly seeking innovative ways to improve our users' experience and provide value to our advertising partners. Kevel gives us the tools and flexibility we need to build a retail media network that's uniquely tailored to our platform. We're excited about the possibilities this opens up for our business, our users, and our advertising partners." The implementation of Kevel's Retail Media Cloud® began earlier this year with the first ad placements going live in April and is expected to be completed in phases over the coming months. About Kevel Kevel is revolutionizing retail media with its AI-powered, API-first Retail Media Cloud®, empowering retailers, marketplaces, and eCommerce platforms to build, level up, and scale custom ad networks while maintaining full control of their first-party data. By offering unparalleled flexibility in ad serving, audience segmentation, and self-serve capabilities, Kevel enables businesses to launch impactful retail media programs in weeks, not years. Kevel's mission is rooted in the belief that every digital retailer should have the tools to create their own tailored ad platform, comparable to industry leaders like Amazon. Harnessing the power of AI for data-driven decision-making, Kevel has helped leading brands such as Chewy, The Home Depot, Dollar General, John Lewis, Sonae, Lyft, El Corte Ingles, Slickdeals, and others launch impactful retail media networks—fostering innovation and unlocking new revenue opportunities. With Kevel, businesses can differentiate their ad programs, maximize their share of media dollars, and take control of their retail media destiny. Discover the power of customization and performance at www.kevel.com. About Kleinanzeigen Kleinanzeigen is the leading online classifieds platform in Germany. On average, more than 55 million ads are posted in a wide range of categories – from children's needs to electronics and real estate. Most of the items listed are second-hand. In this way, users make an active contribution to greater sustainability. Kleinanzeigen also offers companies the opportunity to present their services online in a simple way. Kleinanzeigen was launched in September 2009 as eBay Kleinanzeigen. In May 2023, the company was renamed Kleinanzeigen. Contact Details Kevel Jennifer Choo Director of Marketing +1 973-343-8819 jchoo@kevel.com

June 17, 2025 09:00 AM Eastern Daylight Time

Kevel Welcomes Ad Tech Veteran Mark Mannino to Board of Directors, Accelerating Retail Media Innovation

Kevel

Kevel, the leading retail media technology provider, today announced the appointment of Mark Mannino to its Board of Directors. Mannino, a seasoned executive with over two decades of leadership in advertising technology and digital commerce, brings invaluable expertise to Kevel as the company continues to revolutionize the retail media landscape. As the current President of VidMob and former executive at Amazon and Flywheel, Mannino's experience aligns perfectly with Kevel's mission to empower businesses to create, optimize, and scale standout retail media platforms. His addition to the board comes at a pivotal time for Kevel, following its recent acquisition of Nexta and the upcoming launch of the Kevel Console, a unified self-service platform for both product ads and display capabilities. "Mark's deep understanding of programmatic advertising, retail media, and data-driven marketing will be instrumental in guiding Kevel's strategic direction," said James Avery, CEO of Kevel. "His track record of driving innovation at scale while maintaining a sharp commercial focus is exactly what we need as we continue to push the boundaries of what's possible in retail media." Mannino's appointment reinforces Kevel's commitment to providing retailers with flexible, customizable, and privacy-first technology. His expertise will help shape Kevel's approach to key initiatives, including: Expanding Kevel's Retail Media Cloud™ capabilities, offering ultimate flexibility for retailers to create bespoke ad solutions. Enhancing Kevel's unified offsite strategy, enabling retailers to extend their reach across search, social, and display channels. Accelerating the development of AI-driven audience segmentation and real-time decisioning tools. Strengthening Kevel's position as the most secure and privacy-compliant retail media tech provider. "I'm excited to join Kevel's board at such a pivotal time for the company and the retail media industry," said Mannino. "Kevel's API-first approach and commitment to empowering retailers with full control over their retail media tech stacks sets them apart in the market. I look forward to contributing to Kevel's mission of helping businesses build, level up, and scale their retail media networks." With Mannino's guidance, Kevel is poised to further accelerate its growth and innovation in the retail media space. The company's focus on providing comprehensive solutions that drive performance and revenue growth, coupled with its rapid implementation capabilities, positions Kevel as a future-ready partner for retailers looking to optimize their advertising strategies. About Kevel Kevel is revolutionizing retail media with its AI-powered, API-first Retail Media Cloud®, empowering retailers, marketplaces, and eCommerce platforms to build, level up, and scale custom ad networks while maintaining full control of their first-party data. By offering unparalleled flexibility in ad serving, audience segmentation, and self-serve capabilities, Kevel enables businesses to launch impactful retail media programs in weeks, not years. Kevel's mission is rooted in the belief that every digital retailer should have the tools to create their own tailored ad platform, comparable to industry leaders like Amazon. Harnessing the power of AI for data-driven decision-making, Kevel has helped leading brands such as Chewy, The Home Depot, Dollar General, Sonae, Lyft, El Corte Ingles, Slickdeals, and others launch impactful retail media networks—fostering innovation and unlocking new revenue opportunities. With Kevel, businesses can differentiate their ad programs, maximize their share of media dollars, and take control of their retail media destiny. Discover the power of customization and performance at www.kevel.com. Contact Details Jennifer Choo Director of Marketing +1 973-343-8819 jchoo@kevel.com

June 04, 2025 09:00 AM Eastern Daylight Time

Cynthia Bailey and Dana Hill-Robinson Introduce Glowissima, A New Era of Clean Skincare

Glowissima

Born from a shared belief that beauty evolves, Glowissima today announced its launch as the newest clean skincare brand to watch. Created by model, entrepreneur, and Real Housewives of Atlanta star Cynthia Bailey and beauty veteran and Cocotique founder Dana Hill-Robinson, Glowissima captures the first light of New Zealand’s sunrise in every formula, harnessing clean ingredients from the country’s pristine natural sources to empower individuals to glow naturally, confidently, and at every age. Crafted with sustainability and efficacy in mind, Glowissima’s formulas are powered by indigenous super-ingredients sourced from New Zealand—including Manuka Honey to hydrate and brighten, and Kiwi Seed Oil to boost collagen, protect against environmental stressors, and naturally brighten the skin for a more radiant complexion. "After nearly three decades in the industry, I’ve seen how transformative beauty can be when it's inclusive and intentional,” said Dana Hill-Robinson, Co-Founder of Glowissima. “With Glowissima, Cynthia and I wanted to create a brand that speaks to women who’ve evolved and who want skincare that honors their journey, not just their appearance." “After years in front of the camera, beauty has always been part of my story,” said Cynthia Bailey, Co-Founder of Glowissima. “Glowissima was born from a shared vision Dana and I had: to create a brand that uplifts people, simplifies skincare, and delivers real results using the best that nature has to offer.” Glowissima’s debut collection, crafted for all skin types and tones, includes two signature products: Miracle Elixir Face Oil ($64) – A luxurious blend of 10 natural and organic oils like sea buckthorn, rosehip, and marula, this antioxidant-rich elixir deeply hydrates, soothes, and improves skin clarity while reducing the appearance of dark spots. Ultimate Radiance Face Cream ($46) – A multitasking moisturizer that targets hyperpigmentation, fine lines, and skin texture, leaving skin with a visibly brighter, lit-from-within glow. Infused with a philosophy of affirmation and empowerment, Glowissima goes beyond skincare to foster a movement celebrating beauty without age limits or societal pressures. Glowissima is now available to shop at www.glowissima.com and will be available to shop via Amazon soon. For more information, launch updates, and brand information, follow @glowissima on social media. Hi-res imagery, interviews with the founders, and media samples are available upon request. About Glowissima: Founded by Cynthia Bailey and Dana Hill Robinson, Glowissima is a clean, high-performance skincare brand dedicated to honoring the glow at every stage of life. Drawing inspiration from New Zealand’s untouched beauty and powered by indigenous super-ingredients, Glowissima simplifies self-care rituals with effective, glow-boosting formulas. With a commitment to sustainability, inclusivity, and empowerment, Glowissima is more than skincare—it's a celebration of timeless radiance. Contact Details Six One Agency Camryn Carlson camryn@six-one.com Six One Agency Balou Fullajtar balou@six-one.com

May 29, 2025 08:03 AM Eastern Daylight Time

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Comcast to Connect 70,000 Homes and Businesses in Bryan-College Station to Reliable, Fiber Internet

Comcast Texas

Comcast will connect 70,000 new homes and businesses in Bryan-College Station to fast, secure and reliable, fiber Internet. This expansion into the region will enhance digital infrastructure, promote economic growth and position residents and local businesses for success in an increasingly digital world. The multi-year network expansion brings Xfinity and Comcast Business Internet, mobile, entertainment and security services to the two cities for the first time. The multiphase project includes building a new technology hub that will act as “the brain” of the network, supporting all Xfinity and Comcast Business services. Comcast will also install more than 1,000 miles of fiber lines – enough to span the distance from the Brazos Valley to Universal Studios in Florida. The tech leader also plans to open an interactive Xfinity retail store, which will be announced later. "Bryan-College Station is a hotbed for innovative technology, and this investment by Comcast will help our region stay competitive,” College Station Mayor John Nichols said. “Reliable broadband access is essential for our growing community, from the tens of thousands of Aggie students who call College Station home to our creative business community. Investing in strong connectivity ensures everyone has the advanced resources they need to thrive in a digital world." “We are grateful that Comcast is making this multimillion-dollar fiber infrastructure investment in our community,” City of Bryan Mayor Bobby Guiterrez said. “This investment in connectivity strengthens our local economy and helps our residents thrive. Expanding reliable high-speed Internet in Bryan will open doors for students, businesses and families. It will enhance opportunities and improve quality of life.” Residents can visit ComcastTexas.com/BCS for additional details on construction expectations and upcoming service availability. Portions of the project are currently under construction. Comcast’s most recent expansion to Bryan-College Station is part of the company’s $1.6 billion investment in technology and infrastructure in Texas over the last three years. “Expanding fiber Internet in communities like Bryan-College Station will be a catalyst for economic growth, enhancing educational opportunities and helping residents and businesses have the tools they need to thrive in the digital age,” Nicolas Jimenez, Comcast’s General Market Manager of Bryan-College Station said. “By investing in the infrastructure and connectivity of these communities, we’re empowering individuals and businesses to succeed and pave the way for a brighter, more connected future." A Network You Can Trust to be Reliable, Fast and Secure Comcast’s state-of-the-art network is built to enable residents and businesses to thrive in today’s constantly connected world. Bryan-College Station joins the 64 million homes and businesses across the country to have access to a network that is trusted by essential community organizations like hospitals, schools, transportation systems and first responders, and federal agencies like the Department of Defense. It delivers multi-gigabit Internet speeds, 99.9 percent reliability and security built in from the ground up to keep customers safe from cyber threats. Introducing Xfinity to Consumers Comcast’s residential services are marketed under the Xfinity brand. Consumers in Bryan-College Station will be able to take advantage of the full suite of Xfinity products: Internet, video, mobile, voice and home security. Xfinity offers multi-gigabit Internet speeds, powerful WiFi that reaches every corner of the home, and super-responsive, low-lag connections. Xfinity customers can enjoy a reliable, high-speed experience—whether they’re streaming sports and entertainment, video chatting with friends and coworkers, learning from home or simply browsing online. Comcast Business to Power Bryan-College Station’s Workforce For local businesses, Comcast Business offers a suite of connectivity, communications, networking, mobile, security, wireless, and managed solutions to help organizations of all sizes achieve their business goals. Industry analysts and associations have consistently recognized Comcast Business as a leader and innovator in flexible, scalable options as well as one of the fastest-growing providers of Ethernet services. Serving Everyone in the Bryan-College Station Community Comcast’s commitment to communities goes beyond building the network and aims to increase economic mobility for the local community and its residents. That’s why Comcast created Internet Essentials, a broadband adoption program that offers eligible households low-cost, high-speed Internet and affordable computers. Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company. From the connectivity and platforms, we provide, to the content and experiences we create, our businesses reach hundreds of millions of customers, viewers, and guests worldwide. We deliver world-class broadband, wireless, and video through Xfinity, Comcast Business, and Sky; produce, distribute, and stream leading entertainment, sports, and news through brands including NBC, Telemundo, Universal, Peacock, and Sky; and bring incredible theme parks and attractions to life through Universal Destinations & Experiences. Visit www.comcastcorporation.com for more information. Contact Details Taisha Walker +1 832-942-1131 Taisha_Walker@comcast.com Company Website https://ComcastTexas.com/BCS

May 29, 2025 07:02 AM Central Daylight Time

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Finding Ferdinand Shatters Sales Projections Following Debut Retail Launch at Credo Beauty

Finding Ferdinand

Finding Ferdinand, the sister-run brand on a mission to elevate your everyday routine with vegan, skin-loving formulas, is shattering sales projections just two months into the brand’s retail debut with Credo Beauty. In March 2025, the clean beauty brand launched online on credobeauty.com and rolled out to 14 Credo Beauty stores nationwide. Finding Ferdinand has far exceeded expectations since launching at Credo Beauty. Within just two months of the retail launch, the brand surpassed sales forecasts by an impressive triple digits. Additionally, Finding Ferdinand’s viral black lip balm was one of the top selling products during the Friends of Credo sale. Credo Beauty’s Senior Color Merchant, Meghan Lim, praised the brand as “Best in Class” for its exceptional launch performance at the retailer. “It’s been incredibly exciting to see Finding Ferdinand on shelves at Credo Beauty — a huge milestone for us. We’re absolutely ecstatic about the success so far, and this is just the beginning. Credo Beauty has been such a thoughtful and supportive partner, truly aligned with our values. Together, we’re keeping the momentum going by creating thoughtful in-store events and developing products and colors we know our customers will use and love,” said Nhu Le, Founder of Finding Ferdinand. Founded in 2015 by Nhu Le and now run alongside her sister, My Le, Finding Ferdinand celebrates its 10-year anniversary this year, marking a decade of innovation in color cosmetics. Nhu and My’s inspiration for the brand came from the incredible women in their family, especially their mother, a two-time cancer survivor whose strength continues to inspire the brand’s deep commitment to clean formulas. Finding Ferdinand products are 100% vegan and cruelty-free, offering proprietary cosmetic formulations that are clean and non-toxic. Finding Ferdinand takes to heart being a part of creating a better future for the world, and is committed to keeping the brand’s production sustainable - from working in small batches to prioritizing recyclable, recycled, or refillable components. For more information, follow the brand on Instagram @findingferdinand and TikTok @findingferdinand. ABOUT FINDING FERDINAND Effortless Beauty for Every Moment. Sister-run beauty brand Finding Ferdinand is here to elevate your everyday routine with vegan, skin-loving formulas that enhance—not hide—what makes you, you. Our clean, high-performance beauty essentials are designed for the way you live: easy to wear, impossible to mess up, and always a perfect fit. We hope you find something you love—and wear it your way, every day. ABOUT CREDO BEAUTY Credo Beauty offers today’s largest clean and sustainably minded beauty assortment in North America, across color, skincare, haircare and fragrance, partnering with over 135 leading brands, such as Westman Atelier, ILIA, OSEA, True Botanicals, Necessaire, and ROZ. Having built the most comprehensive guidelines, “The Credo Clean Standard™", customers can trust that they are purchasing the most effective, innovative products with safer ingredients with an emphasis on sustainable, natural and ethical materials. Trained makeup artists and estheticians (who are continually being educated by Credo Beauty and our brands) offer an exceptional experience both in-store and online. Visit one of the 15 brick-and-mortar store locations or www.credobeauty.com. MEDIA CONTACT Hallie Sawyer hsawyer@ogakidigital.com Contact Details Hallie Sawyer +1 818-388-7338 hsawyer@ogakidigital.com Company Website https://www.findingferdinand.com/

May 21, 2025 04:00 PM Eastern Daylight Time

Kevel partners with leading American discount retailer to power its retail media network technology

Kevel

Kevel, the API-first ad serving company, is proud to announce its partnership with Dollar General, one of America's fastest-growing retailers, to power the technology behind their retail media network. This collaboration marks a significant step in Dollar General's commitment to enhancing its digital advertising capabilities and providing more value to both advertisers and customers. Dollar General, known for its extensive network of over 20,500 stores across 48 states, is leveraging Kevel's Retail Media Cloud ® to build a differentiated retail media network. This move allows Dollar General to capitalize on its unique position in the market and offer advertisers unparalleled access to its vast customer base. "We're excited to partner with Kevel to take our retail media offerings to the next level," said Natalie Ong, Director of DG Media Network Operations. "By utilizing Kevel's flexible, API-based solution, we have enacted the basis for scalability and advancement of our Retail Media network while enhancing our ability to create custom ad experiences that resonate with our customers.” The partnership enables Dollar General to: Develop tailored ad products that align with its brand and customer experience Maintain full control of their first-party data Offer advertisers advanced measurement and attribution analytics Create seamless integrations across various digital touchpoints, including website, mobile app, and in-store displays James Avery, Founder & CEO of Kevel, commented on the partnership: "Dollar General's decision to partner with Kevel underscores the growing trend of retailers taking control of their retail media technology. Our Retail Media Cloud is designed to give retailers like Dollar General the flexibility and power they need to build truly differentiated ad offerings. We're thrilled to support their journey in maximizing the potential of their retail media network." This collaboration comes at a time when the retail media landscape is rapidly evolving, with more retailers recognizing the value of building in-house solutions. By choosing Kevel's API-first approach, Dollar General positions itself at the forefront of this trend, ready to adapt and innovate in response to changing market demands and advertiser needs. Both Kevel and Dollar General are committed to driving innovation in the retail media space, focusing on creating value for advertisers while enhancing the shopping experience for customers. As this partnership develops, it promises to bring new advancements to the retail media landscape, setting new standards for what's possible in this dynamic field. About Kevel Kevel is revolutionizing retail media with its AI-powered, API-first Retail Media Cloud®, empowering retailers, marketplaces, and eCommerce platforms to build, level up, and scale custom ad networks while maintaining full control of their first-party data. By offering unparalleled flexibility in ad serving, audience segmentation, and self-serve capabilities, Kevel enables businesses to launch impactful retail media programs in weeks, not years. From global food delivery giants like Delivery Hero to automotive marketplaces like Edmunds and retail powerhouses like MC (Sonae Group) and Home Depot, Kevel has proven its ability to drive significant value across diverse industries, delivering a privacy-compliant solution that supports diverse ad formats across onsite, offsite and in-app placements. With Kevel, businesses can differentiate their ad programs, maximize their share of media dollars, and take control of their retail media destiny. Discover the power of customization and performance at www.kevel.com. Contact Details Kevel Jennifer Choo Director of Marketing +1 973-343-8819 jchoo@kevel.com

May 20, 2025 09:00 AM Eastern Daylight Time

Spring Bird Delivers Transit Buses to MTR for Use in Major Construction Shuttle Operations

Spring Bird

Spring Bird has delivered six heavy-duty New Flyer D40LF transit buses to MTR, providing dedicated shuttle support for a large-scale semiconductor fabrication plant construction site. The buses will be used to safely and efficiently transport construction workers across the expansive site, reflecting the growing demand for durable, high-capacity shuttle solutions in complex infrastructure projects. The multi-bus order, fulfilled over the past year through several transactions, underscores Spring Bird’s rising role as a trusted supplier of transit buses for industrial and operational shuttle services. According to Spring Bird founder Elliott Carson, the deal came together due to “competitive pricing, fast turnaround, and strong warranty support,” all of which aligned with MTR’s high standards and tight project timelines. “This partnership with MTR is a great example of what happens when two teams are aligned in purpose and professionalism,” said Carson. “MTR had a clear vision, high standards, and a fast-moving project — and we were proud to meet that challenge. Supporting their shuttle operations with dependable, work-ready transit buses is exactly what Spring Bird is built to do.” The buses underwent standard make-ready servicing and were delivered ready for immediate deployment. While not retrofitted with low-emission or advanced telematics systems in this case, the New Flyer D40LF platform offers reliable performance, ample standing room, and durability that outperforms most traditional coach or cutaway vehicles under demanding, repetitive shuttle conditions. “Transit buses are built for this kind of work,” said Thomas Hoskins, Director of Operations at Spring Bird. “You’re moving large numbers of people, constantly, in stop-and-go patterns, sometimes on rough or temporary roads. These vehicles are designed for all-day, every-day use. They can load quickly, handle tough environments, and just keep going.” Spring Bird’s Construction Shuttle Service program highlights several key benefits of using heavy-duty transit buses in worksite transportation: Dual-door boarding allows faster loading and unloading compared to coach buses or vans. Low-floor designs increase accessibility and reduce boarding times. Higher standing capacity allows more flexible loading based on shift schedules. Cost-efficiency comes from needing fewer buses and drivers to move more people in less time. For MTR, choosing Spring Bird also meant working with a team that understands the complexity of operational logistics. “We’re proud to support partners like MTR who are helping to build the future—literally,” said Carson. “Whether it’s a long-term city transit solution or a short-term industrial project, our goal is always the same: safe, smart, dependable transportation.” The deal also adds another chapter to the Carson family’s eight-decade history in the transit industry. Spring Bird, founded by Elliott Carson in 2020, is built on a legacy that dates back to 1943 when Dean Carson began providing local transit in Los Angeles. Today, that commitment to innovation, service, and reliability lives on in Spring Bird’s growing footprint across public and private transportation sectors. About Spring Bird Spring Bird is a premier provider of transportation solutions, specializing in the sale, leasing, and service of heavy-duty transit buses and motor coaches. Drawing from the rich Carson family legacy in the transportation industry, Spring Bird offers an inventory of high-quality buses from leading manufacturers and provides customized rehabilitation services, including minor repairs, major overhauls, and technological retrofitting. Dedicated to safety, innovation, and customer satisfaction, Spring Bird addresses the unique needs of cities, transit agencies, and private operators, ensuring reliable and efficient transportation solutions. Media Contact: For more information, visit https://springbirdbus.com or contact us at press@springbirdbus.com. ### About Spring BirdSpring Bird is a premier provider of transportation solutions specializing in the sale, leasing, and service of heavy-duty transit buses and motor coaches. Drawing from the rich Carson family legacy in the transportation industry, Spring Bird offers an inventory of high-quality buses from leading manufacturers and provides customized rehabilitation services, including minor repairs, major overhauls, and technological retrofitting. Dedicated to safety, innovation, and customer satisfaction, Spring Bird addresses the unique needs of cities, transit agencies, and private operators, ensuring reliable and efficient transportation solutions. Contact Details Media Contact press@springbirdbus.com Company Website https://springbirdbus.com

April 30, 2025 10:41 AM Central Daylight Time

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